BLOG

• Brand India Pharma: Credible, Affordable, Sustainable!
  Published on: Sep 24, 2012 by Aparna Dutt Sharma, Chief Executive Officer, IBEF
  
  Brand India Pharma is a significant initiative being led by Pharmexcil (the pharmaceutical export promotion council) and IBEF (India Brand Equity Foundation) under the aegis of the Department of Commerce, Government of India, to highlight the value proposition that Brand India Pharma holds for the world. The global launch of Brand India Pharma took place on March 21, 2012, at CPhI Japan in Tokyo.
• India: Business goes centre stage
  Published on: Sep 15, 2012 by Aparna Dutt Sharma, Chief Executive Officer, IBEF
  
  In an exceptional move today and clearly showing that India means business, the Government of India today cleared impacting policy decisions across a slew of sectors from multi-brand retail to civil aviation and broadcasting.